Blogs have already carved their place in corporate and political history as well as being a personal communication platform for web users family and friends.

A weblog, or blog as they are more commonly known, is a form of online journal system. The owner will post a message periodically, generating fresh content for a page or site, and the subsequent new posts will usually contain a mechanism for others to post comments.

Blogs can range from the simple online journal concept, which has a valid role in both consumer and corporate environments, to an easily-updated personal website. yet these definitions fail to capture the power of blogs as social software. beyond being a simple homepage, or an online diary, some blogs also allow comments on the entries, thereby creating a virtual community and a discussion forum - an ideal tool for collaborative working, reviewing or debate of information.

Objective Internet Blogs are being utilised by world travellers, charity event participants and are also integrated into large internet sites such as England Rugby. Below are examples of just some of the Objective Internet Blogs currently in use:


Blog Traveller

objective action

Rugby blog

Business implementation of Blogs is another matter, these are of two types a PR type which is basically used by the marketing team as a mechanism for ensuring there are constant changes occuring on the public pages of the corporate site. These are normally maintained on a weekly or daily basis.

The other type is deployed in your intranet, these are frequently used as notice boards for the different corporate departments for example Human Resources, Sales Training, Building Management and Business Briefing.